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Buroform across borders: A conversation with Claire Evrard of Switzerland’s Common Modern

International recognition for Buroform is on the rise, as our printing company increasingly catches the attention of designers and businesses from abroad. One such enterprise is Switzerland’s Common Modern, with whom we’ve had a close collaboration since last year. The production agency specializes in luxurious office items, from planners to notepads and notebooks, distinguished by their natural prints in challenging color combinations. We spoke with founder Claire Evrard about her unique sense for quality printing and how she extends it into her so-called ‘Nature Pop-style’.

Hi Claire, starting at the beginning: why did you start Common Modern?

“I worked as a graphic designer for over 20 years for a variety of clients, from small boutiques to large international corporations. My career took me around the world, to places like Melbourne, London, New York, and Singapore. Having contributed to so many brands and seen them flourish, there came a point where I wanted to start my own brand. In Switzerland, it’s hard to find office supplies with a distinctive graphic style, so my decision was quickly made. Moreover, I’ve always loved printing. Throughout my career, I’ve worked with many printers and was fascinated to see how the printing process unfolds. Four years ago, I officially launched Common Modern, which focuses on everyday office products with a playful yet sophisticated design.”

How would you describe the collections of Common Modern?

“Nature is my major source of inspiration. Graphic patterns and motifs always start from natural forms and silhouettes. Moreover, color is key: I love bold and unexpected color combinations. This way, I’ve developed my own style, which I call ‘Nature Pop’: nature-inspired designs that simply pop. For instance, the first collection is named ‘Ginkgo Pop’. This line was created based on the leaves of a young Ginkgo Biloba tree at my home. Other collections are inspired by, for example local Swiss fruits, shells from Australia, or the forests around the region where I live.”

Besides the ‘standard’ office supplies, you also develop custom products. What can clients expect?

“The premise of Common Modern is to design everyday office items with that little bit of extra finesse. Notebooks, calendars, cards, planners – we always try to add something special. This way, we create something that inspires people and isn’t just thrown away after use. Our products are fun to give, enjoy, and keep. Increasingly, we also design custom stationery collections for museums that connect with our Nature Pop style.”

Nature is more than just an inspiration for you. You consciously choose eco-friendly materials and production processes. How important is sustainability to common Modern?

“I’m concerned about our planet. About the future of our children. With Common Modern, the goal isn’t just to put more stuff into the world. The products need to be useful and recyclable. Materials, production processes, and partners – everything and everyone we work with most support this vision. Sustainability is thus embedded in our entire business philosophy.”

How did you come into contact with Buroform?

“A while ago, I was looking for a new technique for a special planner I had designed. At some point, I got in touch with a Belgian bookbinder, also a partner of Buroform. They recommended I visite you and introduced me to Jesse. After a fruitful discussion and a tour of the printing company, things started rolling.”

Why choose a Belgian company?

“For me, it’s important to create products that are truly high quality. At the same time, I want to keep the production process as close to home as possible. I was looking for a partner within the EU. Since my husband is Belgian, I quickly ended up in your country. I have a lot of family here and visit regularly, also for my work. Additionally, from the first contact, I had a very good feeling. Jesse showed me around the printing company and a range of completed projects. I was thoroughly impressed. Detailing is incredibly important to me, and you can tell that Buroform is just as committed. I love the feel of paper, the sensation of writing on it, the richness and depth of colors, the perfection of binding, special printing techniques, and so on… That Jesse and his team immediately understood where I wanted to go with my story completely won me over.”

Common Modern is booming. What plans do you have for the future?

“Soon, we’ll be launching a new design service for museums, botanical gardens, and cultural centers. The idea is to release collections that tap into the story and unique location of those organizations. If this becomes successful, I’d like to extend the service to other companies and sectors. Translating strong brand stories into Nature Pop is the big goal for the future.”

Thank you for your time and enthusiasm, Claire. And wishing you lots of success!

End-of-year printing: how do you stand out among all that end-of-year violence?

Print lives among us. Clicks and speed gave way to paper and authenticity in recent years. Authenticity lies well in the market, and businesses are also rediscovering the power of quality end-of-year print: in the midst of the digital deluge, print provides a respite. And no period more appropriate for a return to tradition than the end of the year, of course!

Make a difference with paper

The choice of paper determines the look of your end-of-year gift. Thickness, weight, texture, finish,… all play a role. For a flyer, for example, you typically use 135-gram paper; a Christmas card quickly aims for 300-gram. In addition, do you choose a smooth or matte texture? Or do you prefer to opt for a grain so that the paper evokes even more perception and tactility? Every aspect has its effect: the coating, the colors, the writability. Of course, we are happy to help you with this choice if it is not obvious to you.

Calendar commissioned by: Superkraft

A professional design

Enlist the help of a professional designer for the design of your printed materials. Obviously, many people can get along with InDesign and Illustrator, but not everyone is creative enough to really make something special out of them. Each his talent and experience, right? A graphic designer knows how to work with target groups, has a better view of the proportions between text and image, can play with colors and – not unimportantly – has knowledge of printing and the processes behind it.

Not too much, but the right words

It’s not just attractive design that gets attention. The way you articulate your message says as much. Never use too much text: people don’t like to read long posts. What does work is addressing your recipient directly. No one remains unmoved at the sight of their own name….

Keep an eye on the calendar

What applies to the end-of-year period also applies to other big moments during the year. Valentine’s Day, Compliments Day, Easter, a birthday or other life event. Seize important dates and events to connect with your target audience to make them feel engaged with your business. Relationships develop over the long term. You must continue to invest in your partners and customers even after your year-end printing is out the door.

End-of-year printing calls for gift

People like to be pampered. A card as a gift always comes in handy. But if you really want to make them feel how much they mean to you, go the extra mile. Show your interest by adding a gift to your attention. People not only like to be spoiled, they are quick to give something back. Or in this: calling on your services or buying something from you. Moreover, a gift allows you to measure the effectiveness of a campaign. Give the recipient a code he or she can use online to take advantage of it.

Are you ready to blow your clients away with a beautiful calendar? We execute your ideas to perfection. Still a question here and there? Jump in, and we’ll tell you everything you want to know. Make an appointment with Kelly soon.

Customer in the spotlight: success entrepreneur John Jansen

Dutchman John Jansen must be one of the most successful entrepreneurs in the low countries over the past two decades. A good twenty-seven years ago he founded DynaFix, a repair company with an innovative vision of screening, repairing and overhauling phones. It would set the tone for dozens of similar projects that the South Limburg native then subsumed under the name “DynaGroup. In no time, the organization grew to become the Benelux market leader in smart integrated services and solutions for the total supply chain. In 2019, Jansen sold his last company: it was time for a well-deserved sabbatical. And for a book. That we were allowed to print. In tête-bêche still.

“Feel free to interrupt me if I digress too much. My brain sometimes works faster than I want it to, and then my words also dare to shoot in all directions.” John Jansen has to laugh about it himself. As driven as he is as an entrepreneur, he is so enthusiastic and open in life. “Anyway, that chaotic thing is actually also my great gift,” he continues. “My head manages to make connections that others don’t see. As a result, I come up with unexpected ideas and solutions. You know, my childhood was pretty tough. As a child I learned to shut myself off from that difficult environment and create my own world. From a young age, I had to find my own way. To cope with my problems, I came up with all kinds of crazy solutions. I later applied that approach and way of thinking to different industries.”

“My brain is a turbulent thing, but it helps me see solutions that others are often blind to”

Smart process improver

As “crazy” as his ideas may be, as an entrepreneur John Jansen is extremely thoughtful. Feel free to call the Dutchman a serial entrepreneur: over the past twenty-seven years, he successfully stomped more than twenty companies out of the ground in a variety of sectors. In all, he employed a good 10,000 people during that time and raked in numerous awards. In addition to repairs of smartphones, laptops and coffee machines, among others, DynaGroup also provides logistics services, offers IT, insurance and healthcare solutions and installs products such as televisions, washing machines and printers in people’s homes and offices.

“And say it all started with a heady idea in my garage sometime in the early 1990s,” Jansen looks back. “I was repairing medical equipment at the time. At a certain point I thought: if I can do this, I can also repair phones. About forty percent of the products sold broke down during that period. Moreover, the repairs took an incredibly long time. So I came up with a solution to repair phones faster – within 48 hours – and to optimize the entire logistics involved. Later I did the same with coffee makers. Then with laptops, drones, and so on. Each time, the approach was the same: I saw a problem in the market and looked for a solution. Then I brought together the right people to realize that idea, which translated into the improvement of numerous processes and the development of new supply chain concepts.”

Tête-bêche book

Just before corona, John Jansen sold his last company. After decades of grueling work, sometimes up to 80 hours a week, he needed a rest. “My work had become a kind of drug to deal with the difficulties of the past,” he confesses. “By working unrestrained a lot, I suppressed that pain. I always felt that way anyway. After selling my businesses, I needed a period of reflection. I wanted to re-energize. Over time, I started writing things down. What had happened to me over the years. What was good and what wasn’t. During covid, that gained momentum. I talked to a lot of young people who were struggling with themselves, their jobs, their businesses. It gave me the idea to compile my experiences in a book. Because by bringing all those separate stories together, maybe I could help others?”

Jansen hired a ghostwriter and compiled his life story with some 30 practical examples for entrepreneurs. We then translated that duality as a printer into a book in tête-bêche or reverse printing: the bio-text starts at the “front”, the tips and tricks start at the “back,” so that the final pages of both pieces face each other in the middle of the book.

“On the one hand, I tell my story, with my own anecdotes, but also with input from partners, employees and clients. If you then turn the book over, you discover thirty life lessons. The biggest message here is that business doesn’t actually have to be difficult. You have to believe in what you are doing and then give space and shape to your imagination. This is not always obvious, but at some point you will get there. Don’t get stuck on things that don’t work out. Try again and again if necessary.”

“Don’t get stuck on things that don’t work out. Try again and again if necessary.”

Strong corporate culture

1,000 copies of the book have been printed, but Jansen is already thinking of multiplying that print run. “I’m really impressed with the work done,” he says. “Not only from the quality of the printing, but also from everything around it. I visited a number of printing companies. At Buroform I had the best feeling: I saw people who are eager to deliver a top product. It is a young and fun team that works proactively and fulfills all agreements. I find a lot of myself in that way of working. The culture in my companies has always been an anchor. Your employees have to carry the values of your company, but you also have to create a framework that makes such a thing possible. People need to feel good in an organization. At Buroform, I feel that positivity and drive. There is something there, a story that every employee believes in and wants to rally behind.”

Gault&Millau x Buroform

When you have a passion for what you do, any success of your partners is also your success. We were completely speechless and at the same time overwhelmed with pride when we learned that 18 of our clients are listed in the Gault&Millau Guide 2024. Incredible recognition for the hard-working teams behind these top businesses.

Thyme 12/20

Nestled in a beautifully renovated old farmhouse, Brasserie Thijm is the beating heart of Schilde. The moody terrace provides the perfect backdrop for any dinner party. Our extensive menu is a melting pot of worldly flavors, including delicious vegetarian options.

Design: UNIKAVI – Brand builders

Living Room Restaurant Dante 13/20

Warm hospitality and refined flavors with chef Sven Fonteyn and hostess Otis Claes. In this intimate establishment, they unveil a multi-course menu full of culinary surprises. A visit to Dante is a symphony of flavors, served in a warm, homey atmosphere.

Copyright: wim knapen

Pont Neuf 13.5/20

Pont Neuf, charmingly nestled near London Bridge, welcomes guests with open arms and an open kitchen. Led by hostess Dominique Leroy and chef Tommy Bocklandt, this stylish restaurant attracts a loyal clientele attracted by its pure, classically inspired cuisine, free of unnecessary frills.

Essenz 13.5/20

Having proven his ability at Faim and Verso Café, chef Joris Hoefkens has now teamed up with Benthe Vande Woestijne to create an intimate eatery in Antwerp’s Kronenburgstraat. Here he indulges his guests with a menu full of sophisticated flavors, including a vegetarian option and a concise à la carte.

Fortune 13.5/20

This past yea, Fortune was awarded “Brasserie of the Year. Also in 2024, Fortune continues its course, under the inspired leadership of chef Stijn Rotthier and his team. Here, brasserie classics are revived, each with a unique and personal touch. Depth and flavor are key, as seen in their signature dish: a toast cannibale of hand-cut beef tartare on a crisp baked brioche.

Design: UNIKAVI – Brand builders


Dishes at Bravohoeve testify to expertise and dedication, perfectly in line with the spontaneous attention that hosts Grgory Van der Brempt and Christophe Balthazar, along with their service team, give to their customers. This combination creates a unique “feel good” atmosphere that is characteristic of the popular brasserie.

Design: UNIKAVI – Brand builders

Numerus clausus 14/20

In the heart of Lier, you’ll find Numerus Clausus. Chef Steven Persyn is at the helm with his classic French cuisine, while wife Annelies welcomes guests, many of them loyal visitors for decades. Thanks in part to its price-friendly market menu, this restaurant has gained the trust of its guests. Moreover, the à la carte option still offers a selection of classics.

Lizanna 14/20

Liza and Anna, the two grandmothers who share a love of good food, hospitality and warmth with chef Levy De Beucker and hostess Stephanie Iserbiet, resulted in Lizanna. This homey restaurant, which earned two chef’s hats last year, continues to set high standards with their seasonally driven produce cuisine.

Design: Singa Graphics


Under the capable direction of chef Rudy Van den Seylberg, De Gouden Muts offers a perfect balance of carefully crafted menus and an extensive à la carte selection.

Tinèlle 14.5/20

Tinèlle, housed in an impressive 17th century former monastery and military hospital, is the culinary home of Ken Verschueren and Jenny Callens. The atmosphere in the restaurant is relaxed and convivial, which makes you want to stay a little longer. The quality of the dishes is top notch and the prices are more than reasonable.

Design: Singa Graphics

Atelier Noun 15/20

An evening at Atelier Noun feels like coming home. Here, hostess Sandra Ponchaut and sommelier Siebe Seynaeve seamlessly weave service and atmosphere smane, making every meal a special experience. The true magic happens in the kitchen, where chef Bert Castermans and his right-hand man Lander Faber create culinary works of art time and again.

Nebo 15.5/20

At Nebo, led by chef Dimitri de Koninck, the culinary experience is taken to the next level. Thanks to a strong kitchen team, the chef now more often takes the time to personally present his suggestions at the table, a gesture that significantly enriches the dining experience.

Dim Dining 16/20

Chef Simon van Dun and host sommelier Jonas Kellens are at the helm of experience restaurant Dim Dining. Here they continually strive for evolution and innovation, resulting in ever higher scores. Their development and dedication to bringing together diverse Asian food cultures, with an emphasis on Japanese dishes enriched with fusion influences, is nothing short of impressive.

Design: UNIKAVI – Brand builders

Restaurant Fine Fleur 16/20

Under the wings of Jacob Jan Boerma, chef Thomas Diepersloot continues to refine his cuisine and give it individuality. The serene and warm interior immediately provides a sense of comfort. Here you are welcomed with open arms, and sommelier Melissa Dominicus enriches the experience with her excellent wine pairings.

Design: UNIKAVI – Brand builders

Nuance 18/20

On May 8, 2008, restaurant Nuance opened its doors for the first time. Thierry and Sofie had thought long and hard about the name. “Nuance” means “fine distinction. A term that very nicely reflects their philosophy. To this day, that thought is palpable in every facet of their business. First, in the bold flavor associations on the plate. But also in their love of hospitality, with increasing attention to customer friendliness, comfort, atmosphere and experience.

Design: Tina De Souter book design

Salty 18.5/20

On the top floor of the MAS, you’ll find Zilte. Amid the Antwerp skyline and overlooking the stream, the cuisine of chef Viki Geunes, hostess Viviane Plaquet and their team unfolds. Total experience is the focus here: from hospitality to unique creations with attention to the essentials. Let your senses be stimulated.

Design: UNIKAVI – Brand builders

Boury 19/20

Under the leadership of chef Tim Boury, this restaurant continues to impress and has achieved a higher score for the second year in a row. With a 19 out of 20 and a fifth chef’s hat, Boury now stands proudly at the top of Belgian gastronomy. This achievement is a fine tribute to the entire team, with special thanks to wife and hostess Inge Waeles, brother Ben and top sommelier Mathieu Vanneste, essential links in this welcoming and efficiently orchestrated ensemble.

Design: Beeldburo


At Jitsk Chocolates, located in the bustling heart of cookie city Antwerp, craft and innovation go hand in hand. Top chocolatier Jitsk stands for traditional craftsmanship with an innovative approach, working only with the highest quality raw materials.

From cozy bistros to avant-garde culinary temples, our clients have set the bar high in the gourmet sector. It is an honor to work with each of them and be a (small) part of their success story. So if you walk into an establishment from the new Gault&Millau guide soon, chances are you will be presented with a Buroform printable ;-).

A digital brand portal for Van Mossel Automotive Group

For companies seeking consistent brand communication and efficiency in their marketing processes, a brand portal such as BAAS is a solution. We recently successfully introduced this at Van Mossel Automotive Group.

For a company like Van Mossel, with offices in several countries and a wide range of car brands in their portfolio, managing marketing materials and corporate identity documents can be a challenge. Their own brand portal comes in handy as an innovative solution that simplifies communication and ensures uniformity.

Brand consistency

With more than 6,000 employees and offices across Belgium, Germany, the United Kingdom, France, Luxembourg and the Netherlands, Van Mossel represents 25 leading car brands. Maintaining brand consistency in their communications was a challenge, especially given the diversity of locations and number of employees involved in these communications.

Brand portal: BAAS (Buroform As A Service)

To meet this challenge, Van Mossel implemented the digital brand portal BAAS, developed by Buroform. BAAS acts as a central platform for managing and sharing marketing materials and corporate identity documents. It seamlessly connects Van Mossel’s marketing environment with our printing presses, allowing marketing materials to be produced quickly and efficiently.

The benefits of BAAS

Central management: All marketing assets and corporate identity documents are centrally managed in one place, resulting in a single source of truth for the entire company.

Global accessibility: regardless of location, all sites worldwide can access the same resources and materials.

Brand consistency: BAAS ensures that all communications are consistent with Van Mossel’s corporate identity guidelines, ensuring professional appearance.

Version control: Users always have access to the latest designs and materials, thanks to built-in version control.

Customizability: While staying within the corporate identity guidelines, users can easily customize marketing materials such as name cards, letterheads, envelopes, presentation folders to fit their specific needs.

Our digital brand portal BAAS (Buroform As A Service) is the direct link between your marketing environment and our printing presses. All your marketing resources are centrally managed and accessible globally.

Wondering how BAAS can help your company achieve brand consistency and communicate more effectively? We are happy to offer a free demo of our platform. Contact Jesse to discuss the possibilities.

Customer in the spotlight: MENTALL

He does still have them all lined up. Although his head sometimes dares to run wild at the sight of handsome printed matter. We know of others like that, and so Simon Desmet is a dream “client in the spotlight. In 2020, he founded MENTALL, a full service communications agency where you can go for your company’s branding and all the marketing support that goes with it. In addition to the digital component, there is also a strong emphasis on print: “A stylish catalog is not only a handy work tool, but also a powerful marketing tool.”

Actually, as a child, he wanted to do something with woodworking. Being creative with his hands, Simon Desmet saw something in that. But he also loved drawing, and so he chose to study graphic arts at VISO. At the creative school in Mariakerke, Desmet was first introduced to printing before delving further into multimedia techniques. Afterwards, the West Fleming moved to Hasselt to study fine arts, graphic design and interactive design, and then settled there permanently. A move that not only gives him a wonderfully mixed tongue today, but also laid the foundation for the operation of MENTALL, the communications agency he started just under three years ago.

360° communication strategies

“During my training in Hasselt, there was an important emphasis on research,” Desmet says. “We take that approach today at MENTALL as well. We support companies with everything related to branding, digital transformation and marketing, but always try to do that from a strategic angle. We work very pragmatically with clients, by thinking about their business and giving them targeted advice. With us, you always start with a workshop. A strategic preliminary process follows, based on a thorough analysis of the needs and opportunities. Only then do we start the real design process and everything that goes with it: the logo and visual identity, a website, leaflets, brochures, newsletters, advertising campaigns, social media, and so on. From a 360° approach, we create and optimize the brand. Actually, our agency functions as the internal marketing department of companies. We are only physically in a different location.”

Technical expertise

MENTALL serves a diverse range of customers in a variety of industries. However, special attention is given to companies in technical industries. “For example, we work a lot for technical wholesalers and manufacturing companies,” Desmet says. “For those types of companies, we have built up enormous expertise. In these times, product ranges often evolve at lightning speed, but legal provisions and deontological codes also mean that you have to constantly stay on top of things. Thanks to our experience, we know what is going on and we can efficiently translate that knowledge into effective communication tools that enable companies to achieve better results faster. Print and digital go hand in hand. More and more often, for example, we develop a catalog, which is then also given an online extension, based on specially developed digital formats.”

Catalog HEYTEC

One such customer is HEYTEC. After a few previous orders, MENTALL came to us to have the new catalog printed for the company that specializes in refrigeration and air conditioning solutions. “The previous one was, I think, five years old, so something was allowed to happen,” Desmet smiled. “We ended up working on two versions. The first is a hardcover that was sent to customers and partners. A kind of stylish coffee table book for the office, in which refrigeration and air conditioning technicians can find the entire product range, but which also looks very nice on the work desk. There is also a softcover version that can be taken on the road. We are also currently working on a climate catalog, in the same style, but with a different color palette to create a nice distinction. I love sophisticated printing immensely. As a student, I went through the entire printing process. From print preparation to finishing, prepress and handling different presses myself, it all passed by. Sometimes I worry about print media, because its share in the media mix is sometimes marginalized. But a good-looking catalog or brochure is something that remains. You can do an awful lot with it. The printing technique, the finish, the paper, the binding: it all has an influence on the appearance of the printed matter, and thus helps determine how you come across as a company. In the case of HEYTEC, that hardcover has become not only an essential work tool, but also a brilliant marketing tool.”

Strengthen relationships with strong year-end printing

The end of the year is approaching, and you know what that means: time to impress. Leave digital for a moment and throw in the tangible. We’re going all-in with tactile, eye-catching and super memorable year-end printing! From textures you must touch to colors that splash off the paper. Jingle bells, here we come!

Order year-end printing?
Get in touch and we’ll get you a quick quote!

Christmas Cards

Great, soon we will open the mailbox and for a change there will be something in it other than bills and advertising. Christmas cards with the most beautiful Christmas wishes on them. Choose a special paper or distinctive printing techniques. At Christmas, it may already be a little more.

Calendars: your brand, all year long

You can’t start planning early enough. Giving your associates a calendar in your style makes you indispensable 365 days. Also include some helpful tips, punishing quotes or tasty recipes that fit what you do. That way, that calendar becomes not only an eye-catcher, but also a topic of conversation!

Wine boxes & champagne boxes: cheers to a strong brand

There is almost no better way to associate your brand with the revelry. Imagine your logo on a stylish wine or champagne box….

Your brand in a tastefully printed box

The possibilities here are endless. From handy office goodies, to a delicious bar of chocolate. The items you choose say something about who you are as a company. A thoughtful selection of items can even be a mini-marketing campaign in itself. Present that in a nice box and you’re in immediately!

From idea to execution, we are ready to help you at our printing company in Mechelen. An end-of-year campaign with physical printing is a valuable investment in your relationships. Interested? Contact us and we’ll make something beautiful together.

Breakfast sessions at printing company Buroform: a hit with us

Ever thought you could experience the best of the printing industry while starting your day with a croissant and coffee? At printing company Buroform in Mechelen, this is the new standard. Buroform recently began hosting bi-weekly breakfast sessions with notable industry speakers.

Trudy Dorrepaal as guest speaker at Café Cliché at Buroform
Dutch book consultant Trudy Dorrepaal showered her guests with physical examples of exclusive art books.

The new generation of printing experts

Buroform Printing Company has always set the bar high with its baseline “FIRST-class printing.” “We’re no rookies at bringing people together. We’ve done that before on a larger scale,” said Jesse Marynen (Chief Print Officer, Buroform). “But now it is precisely the small scale that makes the concept so powerful. Our main goal is to inspire and network. We create an intimate setting where connections go as deep as our passion for strong printing.”

Know-how & ‘street cred’

“The speakers, including ‘paper doctor’ Katrien Maes and Bposter Tatjana Raman, share not only their know-how, but also their life experiences in the industry,” Jesse said. “What you learn with us is not written in any book. It is the quality of the content that makes our breakfast sessions so extremely valued.”

“What you learn with us is not written in any book.”

Simplify print ordering

“We realize all too well ourselves that ordering print materials can be technical and complex. With the breakfast sessions, we equip our customers with the knowledge they need. This is always done in a friendly and approachable way.”

Tour of the print shop

Each session provides space for networking and for a tour of the print shop. “Most guests love seeing our printing machines up close. It’s a unique look behind the scenes that you don’t easily get anywhere else,” says Jesse.

No marketing and sales pitches

“While many in the printing industry like to eulogize the irreplaceable role of print, paradoxically, they often do so only through digital campaigns or average newspaper ads. That’s comfortable, but it misses the real soul of what we do. If we sincerely want to show the unique and tangible impact print can have, it is time to go beyond the usual marketing talk. It’s high time for action, for delivering First Class printing that amazes our customers and truly highlights the value of our craft.”

Made to measure

The initiative is fully in line with our mission: to make printing accessible and accessible to every company. “We continue to learn and innovate. With these breakfast sessions we take our customers through that process and want to offer them that little bit extra,” concludes Jesse.

Do you also want to keep up with the latest trends in printing? Signing up for a breakfast session at Buroform is easy and free via the Café Cliché website:

After cucumber time comes calendar time

As the leaves fall and the days get shorter, we get ready for the warmest time of the year at Buroform. Not just because that’s when our presses get to work overtime for year-end printing and corporate gifts. It is especially warming to see how each company, year after year, invests immense time and energy to create that one perfect calendar.

Copyright: wim knapen

A calendar that is more than just days and dates

A printed calendar is a time capsule that tells the story of a year. At Buroform, we have had the privilege of printing the most beautiful calendars for many years. Each one that passes through our hands tells a story of dedication, vision and unparalleled passion.

Calendar design

In the digital age, the tangible, physical calendar remains a precious beacon of time. Designers transform these sheets of paper into true works of art, with each month offering a new opportunity to inspire, surprise and move.

Calendar The Giorgios

Create a calendar that stands out

Be inspired only by the best examples. Annually, companies receive calendars from various sources. To make sure your calendar stays on the desk (or hanging) and not someone else’s, it’s important that you empathize with the target audience AND make sure you come up with the best design. Looking back at the calendars we have printed over the years, there are some that really stood out….

Inspiration for designers

Considering designing your own calendar?

  • Think about themes that are both timeless or current, or perfectly suited to the activities of your business
  • Experiment with textures, colors, formats and printing techniques
  • Consider each month a new chapter in a story you are telling
  • Ask yourself: how do I want people to feel when they turn this page?

At the heart of each calendar is a story, captured in ink and paper. At Buroform, we cherish the opportunity to bring these stories to life, year after year, and we look forward to the many stories yet to be written.

Calendar printing for businesses

Fast online end-of-year printing:
Custom calendar:

The benefits of a marketing portal for your business

Combining digital and physical marketing can be challenging. Especially when it comes to managing and keeping track of all the different assets. BAAS is an advanced (closed) marketing portal that brings all your marketing materials, both digital and physical, together in one central place. You have full control over your brand consistency and team members can access personalized material without relying on external parties.

How does this closed marketing portal work?

BAAS is an online portal you can use to centrally manage and/or order all your marketing materials. You get a customized system that ensures the consistency of your branded materials. Moreover, team members get access to personalized materials without outside intervention.

Maintain brand consistency in your marketing portal

Being consistent in your brand is a challenge. Especially when multiple departments or external parties are involved in creating new marketing materials. With a marketing portal from BAAS, you ensure that all materials meet established guidelines. Only templates approved by you are available, allowing any colleague to flawlessly create and download assets according to your brand guidelines.

Do you urgently need new business cards for colleague X? With no need for prior graphic knowledge, you enter his or her information on the marketing portal and in just a few clicks, this order is delivered to the address you choose.

BAAS marketing portal: preview of product overview

Time savings and efficiency

A marketing portal makes ordering marketing materials easy. You log into your portal and select the marketing materials you need, without communicating back and forth with outside vendors. This saves time and minimizes the risk of communication errors.

Personalization for regional marketing

For companies with multiple locations or branches, regional marketing is indispensable. With a marketing portal like BAAS, your teams can create personalized marketing materials locally, such as flyers, posters and brochures. All this without graphic knowledge ánd infringing on your brand identity.

Manage your budgets in your own marketing portal

Outsourcing marketing materials can become costly in the long run. With BAAS, you maintain control over your spending and budget. It allows you to order materials in bulk. That way you also benefit from discounts and more favorable terms!

To measure is to know

Your online marketing portal provides the ability to track and analyze the ordering and distribution of marketing materials. You can use this data to refine your strategies and work more specifically to achieve your marketing goals.

What are the possibilities with BAAS for your business?

Possibilities are endless. We personalize the BAAS marketing portal completely to your needs. Explore some of the features:

  • On demand printing of data sheets, white papers and brochures containing technical information.
  • Rent or purchase showroom equipment such as dummy devices and personalized roll-ups.
  • Promotional materials such as goodies, t-shirts, polo shirts are stored and shipped internally with us.
  • Continuously available online materials to support the sales team such as images, logos, videos and presentations.
  • Directly accessible multilingual platform for partners worldwide.

Want to know more?

Go to the BAAS website or connect with Jesse.