On to 2022: Buroform’s print top 10
A new year lurking around the corner? High time to look back as well as look ahead! Ten concepts from the past year that will undoubtedly boost your future marketing.
1. Direct mailings
The more corporate advertising, the better? Not always. Of course, you have to stay top-of-mind. But customers don’t expect an overload of ads from you. What convinces them much more is a personalized gift. Direct mailings are great for that. A sweet compliment or a discount via unique code? The latter is golden. You can trace from any information with it. To measure is to know!
2. Print and digital reinforce each other
Barcodes and QR codes are now well established. Want to put a lot of information in a limited space? Then they are very convenient solutions. A QR code maps your recipient’s interaction and provides insight into interesting statistics. For example, how many people scanned the QR code? And how many customers actually placed an order after a scan? Again: to measure is to know!
3. The future is sustainable
Do you want to work as ecologically as possible as a company? Then you can infuse that vision perfectly into your print materials:
- Use paper made from natural fibers sourced from sustainably managed forests (PEFC or FSC labeled). Or use recycled paper.
- Reduce the weight of your printing: choosing paper of 80g/m2 instead of 100g/m2 reduces your consumption by 20%.
- Print information recto/verso on recycled paper.
- Work with a printer who shares the same love of nature as you do.
4. Corporate gifts for the holidays
Of course, every year you wish clients and partners a Merry Christmas and Happy New Year. Yet the way you do it can add value to your message. Gifting a Christmas card is always a good idea. A calendar even more so. In our print shop, it remains the most popular year-end gift every year. Do you really want to blow your customers away? Then a champagne box is the cream of the crop. On the best night of the year, she shows off on your client’s banquet table. The hangover he or she takes with pleasure.
5. No budget for film? White ink on the HP Indigo
One of the most important features of the HP Indigo 7900 is the ability to print with other color inks, such as white. In our 2021 calendar, we experimented a lot with it. Do you wish to receive a 2024 calendar? Then leave your address information here.
6. Coffee table book
A coffee table book is a keeper. Take this one from VAN THIEL & CO: a beautiful decorative piece that has its place in any living room. It is present, but does not intrude, leaving a positive impression on the brand and being top-of-mind with the target audience at all times.
7. Custom hood shapes
Did you know that packaging can take on a wide variety of shapes and sizes? With hood shapes, you can really go either way.
8. Attention to paper
The quality of your printing says a lot about who you are as a company. The right choice of paper is therefore at least as important as the choice of typography, colors or integration of a logo. Paper is something tangible. It can have a certain texture, sheen or hue that matches your organization’s values. That way you make it immediately clear what you stand for. The above Tomorrowland booklets are the best example: with an atypical format, foil and blind embossing and a taktile paper, Tomorrowland is already innovating!
9. Business magazines boom
For years, Meta has packed out its own magazine. Other Internet giants such as Airbnb and Uber already did it before them. When digital-oriented companies do it, it says something: content marketing does not lose sight of print. The reason? Online ads are rushed; print media sticks much better and longer. A beautiful magazine with a valuable story will stay on your coffee table.
10. Craft is back: foil printing and letterpress are doing it
Authenticity and traditions are still high on the agenda. As a company, do you want to exude class and expertise? Then you need look no further than artisanal printing techniques such as foil printing and letterpress. Organizations such as Zilte, Tomorrowland, QUUP are making eager use of it. The printed matter is given a special look-and-feel that exhibits an exceptional sense of sophistication and quality.
Want to put something together together? We brainstorm together and let our print experts develop your project to perfection. Prefer some more info first? Connect with kelly@buroform.be.
