Meet the Buroform crew: Sarah De Laet cover

Meet the Buroform crew: Sarah De Laet

Buroform is brimming with talent. Wondering what it’s like to work with us? Take a look behind the scenes and meet our team. Today in the picture: account manager Sarah!

Hey hey, I’m Sarah! If we’ve met before, you’ll no doubt remember me because of my height: at 1.8m, I literally stick out above.😊 Since October 2022, I’ve been working at Buroform as an account manager, my first real work experience after I also previously interned here in the graphics and marketing team.

At Buroform, I am responsible for…

‘As an account manager, I assist customers with their printing needs and help find the best solution for their ideas. A job I love immensely. Not only because of the human factor, but also because I can fully express my love for graphics. As a designer, I have extensive knowledge of paper types, printing techniques and finishes. This allows me to give people targeted advice, which I personally enjoy immensely. There is nothing like customers who become genuinely happy when they see their finished product.’

I got my job at Buroform through…

‘I am convinced that everything happens for a reason. What comes your way is meant to be. Three years ago, I earned a degree in Communication Management and PR in Mechelen. In June 2022, I will graduate as a graphic designer. After coming in contact with Buroform, I spontaneously applied there. I was able to start immediately in the graphics and marketing team. That spontaneous application has taken me far in 1 year. When after a few months I also expressed interest in a sales position, I was immediately offered this opportunity. The great thing about Buroform is that you get all the room you need to grow and learn, and I really enjoy that.

Just relax at the fair – Bloovi Entrepreneurs Summit

My morning ritual is…

‘Shah, my morning ritual… That’s another matter, haha. These days I try to go to sleep early as a function of a slow morning: waking up quietly with yoga, breakfast and music in the background. At least that is the goal, because in reality, it is not really succeeding yet. Still, quiet awakening is important to me. It helps me start the day with a positive mindset. When I arrive at the office afterwards, I check my emails first. Afterwards, and especially in winter, I warm up a cherry pit pillow. A habit that dates back to during my studies. The heat helps me get to work faster. Plus, it’s nice and warm on the legs.’

What people don’t know about my position is….

‘For many people, an account manager is someone who sells and maintains relationships: you help increase sales, advise existing customers and acquire new ones. At Buroform, this involves much more. Every Thursday we have sales meeting. We go over the week, listen to each other and discuss everything that concerns us professionally, both the positive and negative things. That way you not only get to know each other better, you also learn from each other’s experiences. Communication is key! That is so in all situations of life by the way.’

My proudest moment at Buroform is….

‘That’s a tough one. As a starter, I am already proud of the smallest achievement. Recently, a client told me that she liked that I had helped her so quickly and accurately, especially since I had to deal with a relatively tight budget. That was gratifying. In addition, a while back I attended the BNI where my colleague Kelly goes every Friday. At 60 seconds you have to pitch your business. Stressful, but I managed.

What I like most about working at Buroform is….

‘I don’t want to be cheesy, but: everything! It’s great to be creative with my passion for graphics. Besides, every day is just different. Each time I am curious to see what comes my way. And then, of course, you have the colleagues. From the beginning, they took care of me. The work atmosphere is fantastic!

If I had not become an account manager, I would have…

‘My first thought was graphic designer. Not too long ago, I actually wanted to start self-employment. Thanks to Buroform, I have gained a broader perspective. I have realized that I can use my graphic knowledge in other ways. In addition, the social aspect within a company offers great value. The contact with colleagues and customers helps you grow and learn. Being self-employed, you don’t have many people around you, at least in the beginning. My experience at Buroform has pulled me away from the idea of sitting alone at a desk with fine music playing in the background.’

On weekends you’ll find me…

‘Currently mostly in the yard. My boyfriend and I bought a house this summer that still needs a lot of work. Everything must be demolished and rebuilt. The ultimate relationship test, then. For now, everything is going smoothly and we can’t wait to move into our own little house. In addition, I try to find rest on the weekends mainly by being able to be by myself for a while, meet up with friends or just do something with my boyfriend for a change.

The best career advice I have ever received….

‘Growth is done outside your comfort zone. You only learn by doing things you wouldn’t normally do or for which you feel a certain resistance. Jesse had forwarded a video the other day from Rabbi Dr. Abraham Twerski, explaining how we can learn from what a lobster does. Feel free to look it up, incredibly inspiring!

Stay tuned. We continue to share stories about each member of our team. That’s how you get to know what it’s really like to work at Buroform.

Would you like to be part of the #buroformcrew? Then take a quick look at our vacancies. We are looking for a bookkeeper and an office manager.