Recap: this was Café Cliché ‘the book edition’

Oct. 6 was finally here: the third edition of Café Cliché. After successful events on the power of colors and craft printing techniques such as letterpress and foil printing, this time the focus was entirely on books. And whether it was a success. Attendance was five times higher than the previous two times. Who says we don’t read more? Let’s talk about books, baby!

The key question: do people still read books?

Were you there? Then you no doubt noticed for yourself how large the turnout was. As many as 248 marketers, graphic designers, photographers, publishers and artists wanted to know all about the latest trends and innovations surrounding book printing. A surprise? Maybe so, since it is generally believed that most people barely read anymore. So with that note we opened the evening and immediately relegated them to the trash.

Marketing strategist Koen Denolf on stage at Café Cliché.

Marketing strategist Koen Denolf opened the debates and delightfully conveyed his passion for print to the audience. A great lover of print media and self-proclaimed “content prophet,” he recently wrote a book on content marketing. What types of books exist? What trends are we seeing appear? What does the future of the book look like? Denolf left no question unanswered and provided the perfect introduction to the topic.

Outside opportunity for photographers

Café Cliché was not just about books. The event also provided an outside opportunity for 5 promising photographers. Supported by our printing company and some generous sponsors, they were able to have an art book produced, which we highlighted in detail during the evening. From more than 200 entries, a few months ago we selected five lucky winners with an original project: Timo Vergauwen, Carolle Servayge, Noortje Palmers, Jasper Declercq and Stijn Van der Linden.


On Oct. 6, they proudly presented their creation during a panel discussion at Café Cliché. Moderator Chloé Van Elsen of Aris&Totell engaged in dialogue with the photographers and with Tina De Souter, who designed the books. There was delightful verbal ping-ponging among the creatives, after which the story behind each book was laid open and bare on the table. The love for the book was rarely so palpable.

How do you make a book extra special?

Teamwork makes the dream work. Alone you stand nowhere. After Koen Denolf, paper manufacturer Fedrigoni and packaging specialist Moeskops Grafisch took the floor. Their angle: how to use special paper and original packaging to add extra perception to your book. As an example, they used a case of four art books, which we created in collaboration with them and book designer Tina De Souter. A wonderful realization that each Café Cliché attendee additionally took home at the end of the evening.

Would you like the full aftermovie in your mailbox soon and to be notified of future events? Then subscribe to Café Cliché’s newsletters here. Do you want these books or the full case on your bookshelf? Order them from our bookcase!

Buroform x BLOOVI Entrepreneurs Summit

Did you happen to be a guest at the Bloovi Entrepreneurs Summit last week? Then no doubt you have seen us standing there. With a strikingly colorful book stand and a rabidly enthusiastic team, we immersed visitors in our world of ink and paper for two days. In this article you can read all about how we prepared for the event as well as the enthusiastic reception from the audience in attendance!

The 3 principles of a trade show booth

The Bloovi Entrepreneurs Summit was programmed for Thursday, Sept. 8 and Friday, Sept. 9 at Flanders Expo Ghent. The event was designed to give entrepreneurs and companies new business insights in these difficult times. We too had reserved a place with our printing company among the exhibitors. The goal: to introduce entrepreneurs to Buroform, INKOprint and, of course, the endless possibilities of print. The remedy: a colorful and purposeful 3D booth that would blow any passerby away.

So how exactly did we go about building an effective and targeted booth? We assumed three principles that you can feel free to apply to your future trade show booths as well!

Includes waffle stand all the way from reboard

1. The showstopper

First and foremost, we needed a showstopper: something that would make visitors stop and encourage them to visit our booth. It is an element that is often overlooked and that is a shame. Do you have a showstopper that works? Then you save your sales team a lot of energy to engage people and get them excited about your product. In other words, they get more time to deal with interested parties in a qualitative way.

For our showstopper, we looked for it in the culinary corner: baking waffles! And of course no ordinary waffles, but hearts because “We love print! In addition, the waffle sticks were personalized with our logo. This way we killed two birds with one stone: we showed that print is everywhere and created goodwill with the people. In any case, the concept turned out to be a tasteful one. After a while, visitors simply came to the smell already.

2. The lead generator

The goal of each exhibitor is to further expand their own network and generate leads. To do that, of course, you need to collect data. It does not have to be in a boring and showy way at all. With a touch of humor and the necessary creativity, you will achieve much more. We ourselves built a compact room, made of a false reboard wall containing a laser machine, computer and Sarah, a colleague who would personalize notebooks for our visitors. Because the little room seemed so small, it gave the impression of being an automatic machine.

The process was very simple: passersby chose the color of their notebook, entered their name on the computer and seconds later a personalized notebook came out of the machine with their name on it. Very simple, but personalization works. You give people something that you created especially for them. The response to the booklets was therefore blazingly enthusiastic.

Obviously, we didn’t just want to get people excited about Buroform. We also wanted to highlight our online platform To do that, we made a mini-golf course out of reboard. Did you hit a hole-in-one? Then you got a lifetime 10% discount on all products at Did you make the hole, but didn’t succeed at once? Then you still returned home with your head held high and a nice 5% discount.

To redeem the discount, participants had to quickly and easily create an account on the website. For that, we had a computer creatively incorporated into a matching reboard stand. Briefly enter the necessary data, click and done!

“When I look at your bookcase like this, I see rock ‘n’ roll. You guys are daring. Maybe even a little rebellious, and that radiates from your printed matter. Everything on display here has that extra touch.”

3. The forget-me-not

Generating leads is one thing. But you also want those leads to remember you later. Thanks to the notebook, our printing company will remain top-of-mind for a long time to come. Reason one: the printing is personalized with the name. You always keep something like that.

Reason two: the booklet was beautifully finished, with a linen cover and Swiss binding. Thus, it embodied everything our printing company stands for: high-quality printing that has that extra touch.

Finally, we also provided a flyer with additional info about INKOprint and a business card in a matching pocket square. In this way, our visitors not only received all the important info about our company, they also now have our contact information right at hand.

A personalized notebook on the go for Jesse

Comments from visitors

A 3D waffle stand. A printing machine that personalizes notebooks in as little as one minute. A miniature golf course. And a bookcase with the very best books. We put an awful lot of time, energy and creativity into developing our trade show booth. When you then reap admiration for that, it does a tremendous amount of good. From the first moment, we were flooded with rave reviews from curious exhibitors. One of the organizers even talked about the most beautiful in the entire hall. That we had apparently exceeded the requested dimensions, he was even happy to take it.

In all our enthusiasm, we had anticipated a little too many elements. Therefore, we looked for creative solutions. We distributed our finest magazines among the lounge tables at our booth. Two two-meter-high cardboard trees and a display case we place just outside it. Thus, we created just a little more volume to attract the attention of passersby.

Visitors also sprinkled compliments. The best came from someone who asked our sales Kelly on the spot, “Who are you and what do you do? To which she replied with a wink, “If you look at our booth, what would you think? The visitor described it as follows: ‘When I look at your bookcase like this, I see rock ‘n’ roll. You guys are daring. Maybe even a little rebellious, and that radiates from your printed matter. Everything shown here has that extra touch.’ ‘That’s exactly who we are and what we stand for,’ Kelly replied.

It can’t get more beautiful than that, can it? So you see: you don’t have to put your name on everything in the long and wide to show people your brand and identity. Just show who you are and what you do.

Thinking outside the cardboard box?

We used reboard for all the decoration. This is a multipurpose board that is not only sturdy, but also a true lightweight. Ideal for setting up and taking down a trade show booth. In the video below you can see very well how smoothly everything went:

Are you going to be at a trade show yourself soon and curious about how to create an original trade show booth? Then make an appointment with Kelly or Jesse. They are happy to discuss with you how to get the most out of your event!

Café Cliché x Color Class(h)

In September, Buroform treated to the first edition of Café Cliché. Under the title Color Class(h), we immersed 50 creative people in the wonderful world of “color” for an evening. And whether that was a success!

Café Cliché is a night out for all those who enjoy a firm dose of creativity. We regularly organize inspiration moments where we dwell on printing techniques, paper types and other graphic goodies. On September 12, 2019, we threw open the doors of this ambitious new initiative for the first time. On the menu was the theme of “color. What do colors do to people? How do they influence our thoughts and emotions? And as a designer, how do you use them optimally in your own projects? Those questions flowed profusely and were provided with bite-sized answers.

Inspiring setting

Scene of the event was the hall of our print shop, which had been transformed into an intimate event space for the occasion. We had built a stage there, with several bar tables and stools in front of it. At the center was a table full of print inspiration from Buroform, Wibni and Colorplan, the holy trinity around which the evening would revolve. In addition, to push the sociability factor up a notch, we provided the necessary food and drink options. A food truck from Le Pain Quotidien brought in various healthy snacks, while Mi vino Su vino, a tasteful side project by our colleague Reshum Van Till, was thirst quencher on duty.

Café Cliché is a night out for all those who enjoy a firm dose of creativity.

G.F. Smith and Colorplan color evening

After our manager Jesse Marynen put the necessary flair into the welcome address, Lubos Bisto, International Paper Consultant of paper giant G.F. Smith, mounted the podium. He talked about “The World’s Favourite Colour Project,” the largest color study ever. Following this, our printing experts will highlight Colorplan’s endlessly varied paper range through case studies, sample designs and more. Name cards, notebooks, presentation folders, covers, labels, our colleagues flawlessly demonstrated the added value of the right choice of paper and printing technology in modern communications.

Edition one successful, that much is certain. It was a top night in atmosphere, taste, experience and… color. We look back on it with pride and satisfaction. Here’s to a second successful evening and hopefully you too will be there!