Mahindra project

Luxury box

Luxury box for Umicore x Mahindra

Luxury box with matching invitation

Blind printed
Laser cutting
Rounded corners

Gray cardboard with black linen
Black inlay
Plike red
Gmund Cotton Max White


We created this boxed invitation for an exclusive event between technology specialist Umicore and car brand Mahindra. The experience begins with the box itself: it consists of black linen, from which the silhouette of a race car is lasered. So you immediately get a hint of what to expect. Opening the box reveals a red pocket square finished with the same design in blind embossing. Nestled in there is a white invitation with text and explanation of the event in black letterpress. Nice bonus: in the bottom of the box, each invitee also found a personalized USB stick.