Chamizo

New corporate identity

New corporate identity for
Chamizo Bicycles

Chamizo Cycling is a household name in Flanders. The specialty store has been around for thirty-five years and is known to every bicycle enthusiast. Recently, the store was completely renovated and modernized. A makeover that also made Chamizo dwell on logo and corporate identity. Both were dated and in great need of refreshment. Something we gladly stepped on the pedals for. Our studio provided a contemporary, clean look: away with the corny logo, away with the gray colors to support it. Enter: a young logo with a subtle reference to a bicycle, on top of a hearty helping of fluorescent red, green and orange as an added attention-getter. So pithy colors, which are also beautifully reflected in the printing!

Object
Stationery

Printing technique
Offset

Paper
Uncoated

Details
Fluo inks
PMS 808 (fluorescent green)
PMS 806 (fluorescent red)
PMS 803 (fluorescent orange)

Enter: a young logo with a subtle reference to a bicycle, on top of a hearty helping of fluorescent red, green and orange as an added attention-getter.