Ibens

Book

Via Victor

A book for Ibens

Never just say “contractor” to Ibens. The healthcare housing specialist is an outlier among contracting firms. Ibens looks beyond traditional methods, and that vision was recently beautifully translated and represented by Via Victor.

The Antwerp-based creative agency rolled out a completely new identity, also providing the building blocks for a brand-new brochure. That one gets a special cachet thanks to the recurring fluorescent orange accents. The open spine in particular stands out with the use of both color on cut and thick sheets of gray cardboard for the cover.

Object
Book

Printing technique
Digital
Foil Printing

Processing
Sewn binding
Bare back
Fluorescent ink

Paper/Material
Cover: Grey cardboard
Interior: Multidesign Original White
Endpapers: Rainbow black

The brochure is given a special cachet thanks to the recurring fluorescent orange accents.