Printed matter can be much more than just a functional brochure or catalogue. With the right approach, you can transform printed matter into a powerful tool for generating more leads or conversions. Here are some tips for achieving and measuring them.
The right design can make the difference between printed matter and printed matter that really stands out. Our case study for TAO Architecture perfectly illustrates how high-quality printed matter and design go hand in hand. Clean lines, minimalist design and thoughtful use of colour create a visual harmony that matches the brand. This kind of thoughtful design exudes professionalism and reinforces brand identity, which is crucial for making an impression and stimulating sales.
A CTA must be clear and eye-catching. In D’artagnan’s self-mailer, the integrated promotion (such as a ticket offer) led to immediate responses and conversions. Ensure that your message is not only visually appealing, but also contains action-oriented language that directly appeals to your target audience.
Personalised printed matter is a powerful way to grab the attention of your target group. Think of variations in paper, finish, or content that is specifically tailored to the recipient. This not only increases the perceived value, but also the chance of response.
Your printed materials must be in line with your product. A wonderful example of this is the real estate printed materials for Vlassak Verhulst’s “Laurel” project, which perfectly convey the green location of the project in the accompanying real estate brochures. This exercise helps to position your brand as reliable and professional, which in turn leads to more conversions.
Printed material can be a powerful addition to your digital marketing. For example, combine a direct mailing with an online promotion page or a QR code that leads to a personalised landing page. A prime example is our own STOEFBOEK, where readers can discover additional information about our projects, while we collect valuable data about which projects are most popular.
Invest in a high-quality QR code generator, such as Uniqode. This allows you to measure scan data, track codes, personalise them and download them in any format you want. What’s more, your codes remain permanently available, unlike free alternatives.
Do you want to turn your printed materials into conversions? Invest in quality, personalisation and a strong call to action. By cleverly integrating printed materials into your marketing strategy, you can not only generate leads, but also leave a lasting impression on your target audience. Want to collaborate? Contact us.
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