The festive season may seem a long way off, but the reality in the world of marketing is relentless: timing is everything. If you want your company to be at the top of your customer’s “Christmas list” and not get lost in the chaos of December, then today is the day to kick off your end-of-year campaign.
Your competitors may have been brainstorming their end-of-year stunts and New Year’s gifts for weeks. Waiting means you run the risk of being the last choice. Here are three crucial reasons why you should start planning your end-of-year campaign and the production of your calenders, diaries and luxury gift boxes now:
A perfect end-of-year campaign requires time and creativity. As a marketer, you know you don’t want to simply copy the competition. You want an original, impactful message that really resonates.
Strategic advantage: by starting now, you have the luxury of experimenting, finding the right tone of voice and putting together a coherent campaign. Let that creativity mature and make sure your brand is seen and remembered!
The period around Christmas and New Year is hectic. One of the biggest risks of postponing your campaign is production and delivery time. Everyone wants their calendars and diaries at the same time. This creates a lot of pressure on printers and on the roads. By finalising your design and starting production now, you can avoid extended delivery times and the associated stress.
First come, first served! An early start not only means you’re first on the market, but also smarter on the market!
You have room for A/B testing on visuals, subject lines or landing pages. This allows you to get the most out of your marketing budget and reach exactly the target group you want to convert.
Bonus: if you work with digital campaigns, you also gain a nice head start in terms of SEO.
The end-of-year period is your most crucial sales moment. Use the calm of early autumn to be creative, avoid logistical chaos and get the most out of your marketing budget.
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