We recently sent our first direct mailing to no fewer than 7,000 recipients. Not a digital newsletter that gets lost in an overflowing inbox, but a real publication, printed on paper that you can hold, feel and smell. Why? Because we believe in the power of tangible printed matter.
With the acquisition of DMSB last year, we took an important step forward in Direct Mail & Fulfilment. Thanks to DMSB’s expertise, we were able to send this mailing efficiently and with meticulous attention to detail. But why should you consider using direct mail? Simple: it works.
Printed matter has something special that digital communication often lacks. It sticks around. Literally, on the kitchen table or in the hands of your recipient. Did you know that over 42% of recipients read or scan their post carefully? That’s not just a quick click or scroll on a screen, but really taking a moment to consider your message.
It goes even further than that. Direct mail has been proven to be effective when it comes to conversions. Research shows that no less than 30% of direct mail prompts lead to commercial action. Think of a purchase, a request for a quote, or simply curiosity that results in a visit to your website.
When consumers feel more engaged, it also leads to higher spending: recipients of direct mail not only buy more often, but also spend an average of 28% more than those who do not receive the same mailing.
73% of European consumers say they prefer to be approached via direct mail because it allows them to read the message at their own pace. No stress, no forced fast-food communication, just a moment to yourself.
Printed matter continues to score because it is tangible. It conveys a sense of trust and quality that digital communication often lacks. And the best part? Direct mail is not intrusive, but inviting. It is there, in the postbox, ready for you, the recipient, to choose when to open it.
With our direct mail, we want to inspire you with news, insights and trends you shouldn’t miss. From clever print projects to innovations in print – everything to show how print can strengthen your story. In short, we are ready for a new dimension in communication.
Are you also interested in harnessing the power of direct mail? Let us know what your plans are. We are happy to help you get your message across, both literally and figuratively. Please contact us at hello@buroform.be for more information about direct mail & fulfilment.
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