The Benefits of a Marketing Portal for Your Business

8 April 2024 /

Combining digital and physical marketing can be challenging, especially when it comes to managing and keeping track of all the different assets. BAAS is an advanced (closed) brand portal that brings all your marketing materials, both digital and physical, together in one central location. You have complete control over your brand consistency, and team members have access to personalised materials without having to rely on external parties.

 
How does a closed marketing portal work?

BAAS (Buroform As A Service) is an online portal that you can use to centrally manage and/or order all your marketing materials. You get a tailor-made system that guarantees the consistency of your brand materials. What’s more, team members get access to personalised materials without the intervention of an external party.

Daar wil ik het fijne van weten!

How to maintain brand consistency with a brand portal

Maintaining brand consistency is a challenge, especially when multiple departments or external parties are involved in creating new marketing materials. With a BAAS marketing portal, you can ensure that all materials comply with the established guidelines. Only templates that you have approved are available, allowing every colleague to personalise and download assets flawlessly in accordance with your brand guidelines.

Do you urgently need new business cards for colleague “X”? Without the need for any prior graphic design knowledge, they can enter their details on the marketing portal and, in just a few clicks, the order will be delivered to the address of your choice.


Save time with your own brand portal

A marketing portal makes ordering marketing materials easy. You log in to your portal and select the items you need. Without having to communicate back and forth with external suppliers, the necessary materials are delivered on time and on location. This saves you time and minimises the risk of communication errors.

Personalisation for regional marketing

Regional marketing is essential for companies with multiple locations or branches. With a marketing portal, your teams can create locally personalised marketing materials such as flyers, posters and brochures. All this without any graphic design knowledge and without compromising your brand identity.

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Manage your budgets in your own marketing portal

Outsourcing marketing materials can become costly in the long run. With BAAS, you retain control over your expenditure and budget. It enables you to order materials in bulk. This also allows you to benefit from discounts and more favourable terms!

To measure is to know

Your online marketing portal allows you to track and analyse the ordering and distribution of marketing materials. You can use this data to refine your strategies and work more effectively towards achieving your marketing goals.

What are the possibilities with BAAS for your company?

The possibilities are endless. We personalise the BAAS marketing portal entirely according to your wishes. Discover some of the features:

  • On-demand printing of data sheets, white papers and brochures with technical information.
  • Rental or purchase of showroom materials such as dummy devices and personalised roll-ups.
  • Promotional materials such as goodies, T-shirts and polo shirts are stored and shipped internally.
  • Continuously available online materials to support the sales team, such as images, logos, videos and presentations.
  • Directly accessible multilingual platform for partners worldwide.
Want to know more?

We regularly organise information sessions about our brand portal. We will show you the platform inside and out so that it holds no more secrets for you, and we will show you live how physical materials are printed, stored and shipped. The next session will take place on Thursday 16 May 2024. Would you like to be the first to know when registration opens? Then sign up for the Café Cliché newsletters.

Be sure to visit the BAAS website or connect with Ruth if you would like to find out how a brand portal can lighten your workload.

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