Squareback or Squarefold: the ultimate solution for professional brochures

23 January 2025 /

Buroform recently invested in a Squarefold machine. From now on, we can offer Squarefold entirely in-house. Squarefold is a proven finishing technique that has been popular in our sector for years, and from now on we can also provide it internally. This allows us to respond more quickly, guarantee better quality and finish your printed matter even faster. We would be happy to tell you why it is such a game changer and how you can use it to enhance your printed matter!

Onze collega Marian aan de squarefold machine

What exactly is Squarefold?

Simply put, Squarefold is a finishing technique in which the spine of a stapled booklet is pressed flat. This gives it the look and feel of a glued booklet, but retains the simplicity (and price) of a stapled binding. The result? A professional look with a robust finish that is both functional and visually appealing.

Squareback geniete brochure
Extend your branding across all your materials.

Advantages of Squarefold

  • The flat spine gives your brochures a high-end look. Ideal for those who want to make a strong impression.
  • Sturdiness: Squarefold makes your booklet sturdier, so it lasts longer. This makes it ideal for brochures that are regularly leafed through.
  • Thanks to the flat spine, you can easily place text or a logo on the spine. A detail? Perhaps. But for your branding? Worth its weight in gold.
  • Affordable: you enjoy the luxury of a glued booklet without the extra cost.

When should you choose Squareback?

If you have a story to tell and want to do so in a stylish way, Squarefold is your go-to technique.

  • Retail: think of product catalogues that need to feel just that little bit more luxurious.
  • Real estate: brochures that not only show the most beautiful properties, but also convey that you know what class means.
  • Marketing: portfolios, event brochures that attract and hold attention.

Make it pop! Combine with other finishes

Why stop at a beautiful back when you can make your printed matter shine? Combine squarefold with foil printing, spot UV or special paper types to convey your message even more powerfully.

Are you curious about what Squareback brochures can do for you? Or would you like to brainstorm about how to make your printed matter truly WOW? Feel free to contact us. We are eager to work with you to realise the most beautiful creations.

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