SMA streamlines marketing with Buroform’s brandportal

14 July 2025 /

We breathe digital, marketing and print. That’s why we’re stepping on the digital gas pedal in a changing world. Because those who look ahead become the BOSS in their field.

The marketing landscape is changing rapidly. As a result, many international companies are faced with the same question: how do you maintain brand consistency and control your marketing materials across different branches (or countries)? For SMA Solar Technology, the world leader in solar power inverters, it was no different.

A growing brand with a growing need for brand consistency and efficiency

SMA Solar Technology is an ambitious brand with a growing network of partners in the Benelux, France and the United Kingdom. How do you ensure that all those local teams work with the same information and the same image? How can you remain consistent and recognisable as a brand when your communication is spread across teams, countries and tools? That question brought SMA to Buroform.

Accessible worldwide

Via any device, in multiple languages and always with the correct, up-to-date content.

One marketing platform for all your print and marketing tools

Personalise marketing materials, order them, and have them delivered to any location. Users manage their entire marketing inventory in a controlled and digital manner.

Print on demand

Print datasheets, white papers or brochures only when you need them.

Custom modules for SMA

Tailored to SMA, we also linked the following functions:

  • rental or purchase of showroom materials
  • stock management and fulfilment of promotional materials
  • personalised e-vouchers for free orders
  • permanent access to an up-to-date image database

A sustainable partnership

Whether you have 5 or 500 locations, a Buroform brand portal gives you control over your marketing materials and literally puts your brand in the spotlight.

Learn more about BAAS (Buroform As A Service)

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