Personalised calendar: the ultimate corporate gift?

12 October 2020 /

In times when most of our conversations take place from behind a computer screen, it has once again become clear how much we need each other’s physical presence. So how can you still stay close to your clients in this situation? For example, by choosing a personalised calendar, a thoughtful gift that stays relevant 365 days a year. Below, we share some effective tips & tricks to help you create a truly standout piece.

Kalender 2020
 
Tip 1: Start on time

Christmas and New Year are busy periods. Want to make sure your calendars arrive on time? Then start early, so you can enjoy a stress-free glass of champagne during the holidays.

Tip 2: Define your target audience

Not unimportant: who is your calendar for? Salespeople and office staff, for example, use them in completely different ways. One group is constantly on the road, while the other is permanently stationed at a desk within four walls. Or perhaps, these days, your client spends most of their time working from home? So, first determine the format of your desk calendar before thinking about the content: will you go for a handy pocket version, a creative wall calendar or a delightfully classic desk model?

 
Tip 3: Consider your paper choice

There’s nothing more annoying than a calendar you can’t write on. Still, there are solutions for that too. Some papers look absolutely stunning but are less practical in use. No problem, in such cases, you can, for instance, add a sheet of stickers to your calendar, allowing important dates to be marked with ease. This gives your design a fresh, youthful vibe in no time.

 
Tip 4: Make it a visual gem

You don’t need to be a graphic designer to create a stunning calendar — we can help you with the design. If there’s still enough time, our studio can create a custom concept for you. In a hurry? No problem! Send us your logo and we’ll handle the rest. We have several standard designs ready to go, which we’ll fully personalise with your branding. Depending on the print run, you can have your calendars on your desk in no time.

A corporate gift is still a form of branding, so keep that in mind. Also, pay attention to the practical side: make sure all days are clearly visible and that there’s enough space to jot down notes.

Tip 5: A tailor-made calendar

Your calendar can look as simple or as extravagant as you like. There are countless paper types and thicknesses, printing techniques and finishing options to choose from. One tip: make sure the finish of your print reflects your company’s style. For example, our own calendar next year will revolve entirely around our newest addition — the HP Indigo 7900. Each month, we’ll highlight a different feature of this impressive press.

 
Tip 6: Highlight your calendar with important dates

Give your client or employee a helping hand: mark key dates so the recipient immediately knows when holidays, events or outings are planned. Of course, the highlighted dates should be relevant — and something the recipient can actually make use of.

Feeling inspired? Ready to get started? We’ll bring your ideas to life down to the very last detail. Still have a few questions? Drop by (or schedule a meeting via MS Teams) and we’ll tell you everything you need to know while working together to find a tailor-made solution. Connect with us through David or Jesse.

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