With 42 branches across Belgium, Lunch Garden strives every day to offer its customers a smooth and recognisable dining experience. The brand also wants to extend this recognisability to its communication and marketing materials. To achieve this, Buroform developed a customised brand portal for Lunch Garden: a central online platform that brings together printed matter, brand consistency and stock management.
A brand portal is a digital platform that allows brands to centrally manage, customise and order their marketing resources. For a retail chain such as Lunch Garden (with dozens of locations and a wide range of promotions), this means enormous efficiency gains.
The brandportal functions as a user-friendly webshop where employees can quickly order posters, POS materials and other printed matter.
You can immediately see:
This allows you to order what you need on location, exactly when you need it.
Our brand portal ensures that Lunch Garden’s corporate identity guidelines are automatically monitored. Whereas local teams previously used their own files and local printers, the portal now provides: smart automation: all templates are pre-formatted with the correct logos, colours and fonts. And central control: branches can add their own offers or contact details without compromising visual consistency.
This balance keeps the brand recognisable while ensuring that local relevance is maintained.
Automating the ordering process saves time, energy and costs. Because everything is done digitally, local teams no longer need to consult with marketing for every print file or approval. In addition, the brand portal provides complete insight into budgets per branch or department, allowing head office to monitor and manage expenditure.
The brandportal offers Lunch Garden numerous advantages:
Why Buroform? From our office in Mechelen, we work on the platform and link it to our printing facility. This means that orders are automatically processed, printed, packaged, and shipped.
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