Print is alive and well. In recent years, clicks and speed have given way to paper and authenticity. Authenticity sells, and companies too are rediscovering the power of high-quality end-of-year print. In the middle of the digital flood, print offers a moment of calm. And what better time to return to tradition than the end of the year?
The choice of paper determines the look and feel of your end-of-year gift. Thickness, weight, texture, and finish all play a role. For example, a flyer is usually printed on 135-gram paper, while a Christmas card easily reaches 300 grams. Will you go for a smooth or matte texture? Or would you rather choose a grain that adds even more depth and tactility? Every aspect has its effect — the coating, the colours, the writability. And of course, we’re happy to help you make the right choice if it’s not immediately clear to you.
For the design of your printed materials, rely on a professional designer. Of course, many people can handle InDesign and Illustrator, but not everyone has the creativity to truly make something special. Everyone has their own talent and experience, right? A graphic designer knows how to work with target audiences, has a better sense of balance between text and image, can play with colour and – not unimportantly – has knowledge of print and the processes behind it.
It’s not only an attractive design that captures attention. The way you express your message matters just as much. Never use too much text, people don’t like reading long messages. What does work is addressing your recipient directly. No one stays indifferent when they see their own name.
What applies to the end-of-year period also goes for other key moments throughout the year: Valentine’s Day, Compliment Day, Easter, birthdays or other life events. Use important dates and occasions as an opportunity to connect with your audience, so they feel involved with your business. Relationships are built over the long term, you have to keep investing in your partners and customers, even after your end-of-year print has been sent out.
People love to be treated. A card as a token of appreciation is always well received, but if you really want to show how much someone means to you, go that little bit further. Show genuine interest by adding a small gift to your gesture. People don’t just enjoy being spoiled — they’re also more likely to give something back. In this case, that might mean turning to your services or making a purchase from you.
A gift can also help you measure the effectiveness of your campaign. Give the recipient a code they can use online to benefit from an offer or promotion.
Are you ready to wow your customers with a stunning calendar? We’ll bring your ideas to life down to the smallest detail. Still have a few questions? Drop by we’ll tell you everything you’d like to know. Make an appointment with Kelly today.
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