A personalised end-of-year gift strengthens the bond with customers, partners and employees. The best example: a personalised desk calendar. Outdated? On the contrary, at least if you do it right. Because how do you make your calendar completely convincing? How do you ensure that your gift feels genuine and sincere? Five tips, as an end-of-year gift from us.
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Not unimportant: who will you be giving the calendar to? Salespeople or office staff, for example, function in very different ways. One group spends most of their time in the car, while the other mainly works within their own four walls. So think about the format of your desk calendar: will you go for a smart pocket version, a creative wall calendar or a wonderfully authentic desk calendar? First decide on the format, then think about the content.
It’s all about the gesture. The calendar is a way of showing your appreciation and confirming the fruitful collaboration between you and your employee, supplier, partner or customer. Of course, your logo and contact details can be subtly visible, but don’t flaunt them. What counts is the gratitude that your promotional gift conveys: you are happy that this person is part of your company.
What makes your audience warm inside? Respond to that. Choose a theme that you know will strike a chord. Also, make sure you have a visually strong concept. Beautiful images appeal, colours work too. Focus on what matters to your target group. Think of meaningful photos, emphasise shared achievements, feature colleagues, and add a personal touch by printing the recipient’s name on every page. If you think outside the box, you will soon find various options for doing something special.
There are countless different types and thicknesses of paper, printing techniques and finishing options. They allow you to make your calendar as simple or extravagant as you want. One tip: make sure that the finish of your printed matter reflects the style of your company. A promotional gift is still a form of branding, so keep that in mind. Also consider the practical aspect: choose paper that is easy to use or at least easy to write on.
Give your customer or employee a helping hand: mark important dates so that the recipient knows immediately when holidays, events or trips are planned. Of course, the dates marked must be relevant. And the recipient must find them useful.
Got enough inspiration? Ready to get started? We will implement your ideas down to the last detail. Still have a few questions? Drop by, have a coffee with us and we will tell you everything you want to know. Connect with us via Kelly.
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