The Zorgkaft

Law firm Advox recently unveiled a first: a care folder, specially designed by marketing & branding agency Bright Square, to collect all documents related to important life choices. These include papers about advocacy, your medical history, succession planning and other specific wishes about your future. A personal and sensitive item, therefore, that required appropriate graphic design and execution, in line with Advox’s corporate identity. Every aspect of the ring binder has been carefully considered. Unique cover sheets provide a clear structure, while the types of paper used have been carefully chosen to suit the sensitive subject matter. The care folder exudes calm and reassurance, which is exactly what it needs to offer the user.