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BO Magazine honours Patrick Nagel

  • Magazine

Printing an artistic magazine with a triptych

What few people know: four times a year, Buroform publishes its own exclusive magazine, BO magazine. A luxuriously designed publication that focuses on the finer things in life. From gastronomy, beauty and travel to film, literature and music to architecture, design, fashion and art: the topics vary across all lifestyle boundaries.

Sometimes BO is highly topical, while at other times it ventures far beyond the issues of the day. For edition 102 – yes, we’ve been at it for a while! – we visited the Samuel Vanhoegaerden Gallery in Knokke, among other places. From the beginning of August to mid-September 2022, the gallery hosted a solo exhibition by Patrick Nagel. Inspired by the work of the late artist and illustrator, our graphic designers and printing presses conjured up a very special issue.

Object
Magazine

Printing technique
LE-UV Offset, Quadri

Paper
Cover with flap: Offset white 250 gsm
Inner pages: Offset white 120 gsm

Binding method
Stapled

About the LE-UV offset printing technique

To showcase Patrick Nagel’s art to its best advantage, we printed the cover using LE-UV offset. Why did we choose this technique? We used a tactile, uncoated paper for the cover. With traditional offset, this type of material would absorb too much ink, resulting in a loss of quality. LE-UV offers a solution: the technology uses a special drying technique that causes the ink to cure instantly. The result is high-quality printing with intense and powerful colours that bring out the artistic excesses of Patrick Nagel’s work with pixel-perfect precision.

Three artistic covers

Patrick Nagel may be less well known than his contemporaries Keith Haring, Tom Wesselmann and Andy Warhol, but he remains one of the greatest artists of the 1980s. The American was not only the man behind the erotic illustrations in Playboy between 1976 and 1984, but also the cover designer of Duran Duran’s legendary 1982 album “Rio”. That cover has since become one of the most influential in music history. Nick Rhodes, the band’s founder, once even called it “the Mona Lisa of the eighties”.

Sometimes BO is highly topical, other times it goes far beyond the issues of the day. For edition 102 – yes, we’ve been at it for a while! – we visited the Samuel Vanhoegaerden Gallery in Knokke, among other places. From the beginning of August to mid-September 2022, the gallery hosted a solo exhibition by Patrick Nagel. Inspired by the work of the late artist and illustrator, our graphic designers and printing presses conjured up a very special issue.

Whether he is the reincarnation of Leonardo da Vinci or not, Nagel is often regarded as one of the most groundbreaking artists of the 1970s and 1980s thanks to his unique oeuvre. And although the Duran Duran cover was not on display during the exhibition – it is still in the possession of the band itself – BO could not help but give the exhibition extensive coverage. In addition to an interview with Samuel Vanhoegaerden himself, we launched three different covers, each featuring a different iconic work by Nagel. Customers could then choose which cover they wanted to take home from our magazine distributors. Choice overload? Absolutely not. Every now and then, it’s okay to go the extra mile!

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