For some time now, Buroform has been shifting into a higher creative gear for Hino Motors, a Japanese manufacturer of lorries, buses, diesel trucks and parts. The company is part of the Toyota Group and sells hundreds of thousands of vehicles every year. To successfully promote these, Hino has found its way to Mechelen. Every week, we start the engine for various assignments, ranging from simple printing to large-scale merchandising.
Hino Motors’ range of vehicles is a global success. However, they felt that the brand’s branding could be younger and fresher. Hino’s first request to Buroform was therefore for a lighter and more vibrant look. As a first step, we tackled the name cards. Hino was so blown away by the makeover that we were immediately asked to lay out and print the new brochures. Since then, the collaboration has only become more extensive and intense. All kinds of POS material, such as banners, badges, kiosks for trade fairs, pens, flags, PowerPoint presentations, you name it… Every week, we receive new orders for the African, Japanese and Russian markets.
Of Buroform stilaan global gaat? Het gaspedaal is in elk geval ingedrukt!
