John Jansen is no stranger to entrepreneurial circles. With several successful exits to his name, he decided to compile his knowledge and life story into a unique book. But this was not to be a standard publication — it had to have a certain feel to it. Visually, in terms of content and technically.
Buroform was commissioned to translate this two-part content into a physical concept. The result: a premium business book in reverse printing (tête-bêche), where you turn the book over after the first part. In this way, his personal biography and business insights literally converge.
An extra detail: the book was given a PMS colour on the edge in a deep, warm shade that ties in with the story of transformation and breakthrough. This colour is subtly reflected in the typography and sections. A total experience for those who think, read and look like entrepreneurs.
Jansen hired a ghostwriter and compiled his life story together with some thirty practical examples for entrepreneurs. As a printing company, we then translated this duality into a tête-à-tête or reverse-printed book: the biography begins at the “front”, the tips and tricks begin at the “back”, so that the last pages of both sections are opposite each other in the middle of the book.
