“My inspiration comes from the moment. The shape of a building or object can move me, for example. Or something I see in a restaurant, during a visit to a museum or while out walking. A special shoe, a key on a door in an Italian alleyway… Everything around me can be a trigger.”
Object
Catalogue
Printing technique
Cover: LE-UV offset (four-colour) + blind embossing
Interior: LE-UV offset (four-colour)
Paper
Cover: Arctic Volume White 250 g/m2
Interior: Arctic Volume White 130 g/m2
Finishing
OTAbind (cold glue) sewn binding
Design choices
Martine: ‘Until now, we always had our lookbooks printed digitally. This time, we opted for offset printing, special paper and a number of beautiful techniques that enhance the lookbook experience.’
“Because we work with a lot of spread photos, for example, we opted for OTAbind bookbinding. This ensures that the book always opens nicely. The logo is incorporated into the cover with blind embossing, which gives it a very nice tactile feel. We also opted for a special paper that shows off the jewellery to its best advantage. Matt papers with a grain are very popular at the moment, but they don’t work if you want to showcase jewellery. It took some searching to select the right paper, but you assisted us very well in this. The end result is exactly what we had in mind. The catalogue perfectly reflects what we do at Hulchi Belluni and who we are. It is the work of an entire team, both people within our own company and external talent. That is the beauty of this story.
