The underlying idea is simple: just as people plan their daily appointments, a visit to M Leuven also deserves a fixed place in your diary. The tear-off calendar shows days full of suggestions from fictional museum visitors, such as “sowing winter vegetables with Constantin Meunier’s The Sower” or “buying sausages from Marina Pinsky’s stall”. The principle of a calendar makes it clear that there is a reason for everyone to visit.

Colleague David Geelen followed the project with great care: “The idea is great, but our machines are not built to produce such large-format calendars. So we had to do the work manually: carefully sticking each sheet straight against the next. ‘It was really painstaking work, but the result is impressive!” added David.