A brand portal: brand consistency with your eyes closed

3 May 2024 /

As a marketer, you love nothing more than filling your schedule with new projects to stay top of mind with your target audience. Unfortunately, that creative mindset is sometimes disrupted by requests from colleagues or stakeholders who need something – ‘preferably right now’ – that is in line with the corporate identity. Sound familiar? A Brand Portal can be your saviour. We’ll explain why in detail.

What is a Brand Portal?

A Brand Portal is your central location for everything related to your brand. It contains all your marketing and communication materials. Users log in to the platform and create, download or order the materials they need themselves, always within the predefined brand guidelines. Your Brand Portal helps you to automate part of your work on the one hand, and maintain brand consistency on the other.

I want to know all about it!

How does a Brand Portal work?

A Brand Portal allows you to maintain control. You can allocate specific budgets to users, monitor stock levels, and even adjust settings for individual users. We distinguish between fixed products, such as gadgets or a product catalogue, and variable products, such as personalised name cards, flyers, or social media assets.

Using templates, you can determine the position of the logo, fonts and colours, while your colleagues can then customise the content for themselves. The bottom line: you retain control over your brand and your team can efficiently create branded content. And best of all? It saves you a lot of time and money. Isn’t that what we all want?

Wow, tell me more!

Save time and money with a Brand Portal

One of the biggest advantages of a Brand Portal is the time and cost savings. By automating processes such as budget management, inventory management and orders, you can save valuable hours. In addition, we can work on a print-on-demand basis or only print when a certain number of a product has been ordered. This also allows you to enjoy volume discounts.

The advantages of the marketing platform for you

Your online style guide
Asset management: the latest version of your style assets is always available on your brand portal.
Manage your budget
Assign a specific budget to all users.
Stock management
You can keep an eye on what is still in stock for you, or we can send you a notification when stock is running low.
Personalise with a handy editor
Users order their own marketing materials using templates in your corporate identity. Always within your company’s corporate identity guidelines and without your intervention. Using an editor, you can provide templates with fixed corporate identity elements in which variable adjustments are possible. This ensures that your brand remains consistent, anywhere in the world, and gives you a consistent brand image. All designs are also saved so that they can be easily reused and reordered. Of course, you can also download a PDF or JPG yourself.
Automate your workflow
Orders are received by Buroform via an online system and processed fully automatically. The front end of the platform is designed as a webshop. Here, users can order products, personalise them, view stock levels or request a quote. Orders can go straight into production. Would you prefer to give official approval before we start printing? That’s fine too! Good agreements make good friends!
User rights
Your Brand Portal works with roles and rights. As an administrator, you determine who uses which functionalities and under what conditions. This allows you to manage budgets, create product ranges and link suppliers. And because everyone works within the same portal, the entire process is manageable and under control.

Brand consistency for your company

With a Brand Portal, you hold the key to brand management. You help build a strong brand in an efficient way. Save time, money and energy and optimise your branding with a Brand Portal from Buroform.

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