The days are getting shorter, and the festive lights will soon be switched on again. And just as the city will soon be decked out in warm colours and lights, brands and organisations are looking for ways to give their message extra sparkle. Because December is the month when customers, employees and partners are open to connection, appreciation and a touch of magic.
We should perhaps consider ourselves lucky that you have read this article as far as the second paragraph. That says a lot: attention is scarce. That is precisely why it pays to approach people not only digitally, but also with something tangible. Something you can feel, hold and pass on. It is the impact of the small gesture… with a big response. Did you receive our postcard this summer?
End-of-year printed matter gives your brand a face and a heart. Think of a stylish card, luxurious gift packaging or a real winner: a calendar that remains visible for a whole year. With the right choice of paper, finish and format, you immediately set the tone.
Whether it hangs on the wall or sits on a desk, your brand will remain discreetly but visibly present. Every single day. Make it extra useful by adding relevant tips and tricks throughout the year. This will increase the chance that your calendar will earn a place on everyone’s desk.
Shortcut: designing a calendar
You may be thinking, ‘Designing a calendar must take a lot of time.’ Don’t let that put you off. We’ve already done all the preparatory work: ready-made InDesign templates in which all public holidays and important dates are clearly marked. All you have to do is add your own colours, images and style elements.
Can’t quite figure out those paragraph styles? No worries. It’s really easier than it looks, and we’re happy to help you get started. Fill in this form and you’ll receive a handy guide in your mailbox right away. That way, you can get started step by step.
September is the perfect time to get your end-of-year campaign underway. That leaves you plenty of time to refine concepts, choose special finishes and get everything just right. The longer you wait, the greater the chance that the end-of-year rush will catch up with you and delivery times will increase. So it’s better to start today, so that your brand can shine in December without any stress.
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