Infofolders
Object
Brochures
Printing technique
Offset
Processing
Gravure
Staples
Paper
Pur Coton Cocaine
The Soil Direction Brussels is manager of numerous buildings in our capital city. One of her projects she presented at a fair in Cannes this year. The goal: to find investors who wanted to pitch in. The branding for the project fell into the lap of design firm Studio Basil, which developed a very sophisticated corporate identity. One of the key graphic elements was a folder with room for a general information brochure and three accompanying project flyers. The printed matter itself had to exude a luxurious atmosphere, but was also allowed to have something edgy. As a printing technique, we chose gravure, which provides relief and a touch of finesse. The binding method became an alternative form of stapling. Everything looks very simple, and that’s precisely why the printed matter stands out so much: mission accomplished!
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